Case study

Wonder & Wise

A children's lifestyle brand designing imaginative play products that spark creativity and wonder.

Wonder & Wise makes beautifully designed play tents, and imaginative wooden toys for babies and kids. With a small in-house team, they needed a partner to lead digital marketing and modernize their ecommerce experience as they grow DTC.

Wonder & Wise came to informal for digital marketing strategy and execution, and the engagement quickly expanded. Informal now supports the brand with DTC growth, brand, product marketing, social, email, affiliate programs, and web development support.

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Duration

Ongoing since 2025

Team composition

Marketing strategy and execution; growth marketing; social media and influencer; PR and communications; Shopify web development

Team size

4 informal members

Output

Fractional marketing leadership, a new DTC storefront, ongoing growth marketing, social, PR events, product marketing, and web support for the Wonder & Wise brand.

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