Case study
Lodge
The world's first high fidelity, solar powered audio system.
The inventor of Lodge loves entertaining outside but was frustrated with his options for outdoor speakers. He didn't want to pay an arm and a leg for wired speakers and needed something that sounded better than most wireless landscape speakers.
He approached informal to turn his idea into a business, so we assembled a team of industrial designers, engineers, operators, creatives, and marketers to get the job done.
Every part of Lodge was created by informal members, from the product to the brand, to the crowdfunding campaign.
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